Enter your destination URL
Paste the page you want campaign traffic to land on. This is the final URL users will visit after clicking your link.
How it works
Add your campaign details
Fill in your source, medium, campaign name, and optional GA4 fields to keep reporting consistent across every channel.
Copy, test, or generate a QR code
Use your finished tracking link across email, social, paid ads, print materials, events, and offline campaigns.
Common UTM examples
Email newsletter
utm_source=newsletter
utm_medium=email
LinkedIn post
utm_source=linkedin
utm_medium=social
Google Ads
utm_source=google
utm_medium=cpc
QR code campaign
utm_source=print
utm_medium=qr_code
Quick field guide
- Source: where the traffic comes from, such as
google,linkedin, ornewsletter. - Medium: the type of traffic, such as
cpc,email,social, orreferral. - Campaign: the campaign name you want to track in GA4, such as
spring_launch_2026. - Content: used to compare creative, buttons, placements, or A/B variants.
- Term: usually used for paid search keywords or audience targeting notes.
Campaign Tooling
UTM Link Builder.
Generate clean, consistent tracking links for your campaigns. Tag your destination, copy, and ship — measurement handled, seamlessly.
The page this link should land on.
Advanced — GA4 parameters source platform · creative format · marketing tactic
GA4 default channel
Add source & medium to preview
Your tracking link
0 characters
Build many tagged links at once. Add rows, paste straight from a spreadsheet, or import a CSV — then export the lot. The lowercase / underscore normalisation and GA4 channel checks apply to every row.
| Destination URL | Source | Medium | Campaign | Term | Content | GA4 channel |
|---|
No links yet — add a destination URL above.
Built for consistent campaign tracking. Kingswood Digital
Source · Medium · Campaign are required